New UnifOrm

 Model Karolina Kurkova photographed by Willy Vanderperre and styled by Nicoletta Santoro for Vogue China February 2012, in editorial "New Uniform". Make up from Lucia Pica and hair by Yannick Harrouet.

sUr Tous Les tOns

 Model Karolina Kurkova photographed by Nagi Sakai and styled with the best of Fall Winter collections by Michele Beaurenaut for Elle France December 2011, in editorial "Sur Tous Les Tons".

CoVer girLs

Models Arizona Muse, Hanaa Ben Abdesslem, Natasha Poly, Izabel Goulart, Isabeli Fontana, Karolina Kurkova photographed by Inez & Vinoodh and styled by Suzanne Koller for Vogue Paris November 2011, in editorial "Cover Girls".

Do It YourseLf

DIY “Do It Yourself” Campaign.

Model Karolina Kurkova photographed by Helena Christensen on holiday in Ischia Italy for

Rag & Bone Jean Fall 2011

Ad Campaing 

 Also, model Carolyn Murphy following in the footsteps of Karolina Kurkova and photographed on vacationing with her family in North Carolina and Montauk for Rag & Bone JEAN collection.

 

The idea of DIY concept campaing is, "do it yourself". The top models gets the clothes and a digital camera and then the rest is all up to them..

The full campaign featuring by:

Carolyn Murphy shot by her daughter 

Miranda Kerr shot by Lily Aldridge,

 Arizona Muse, Joan Smalls and Candice Swanepoel, Sasha Pivovarova, Lily Aldridge, Abbey Lee Kershaw and Edita Vilkeviciute.

The top models sport the label’s autumn collection in locations varying from North Carolina and Montauk to New Zealand and New York City.