Do It YourseLf

DIY “Do It Yourself” Campaign.

Model Karolina Kurkova photographed by Helena Christensen on holiday in Ischia Italy for

Rag & Bone Jean Fall 2011

Ad Campaing 

 Also, model Carolyn Murphy following in the footsteps of Karolina Kurkova and photographed on vacationing with her family in North Carolina and Montauk for Rag & Bone JEAN collection.

 

The idea of DIY concept campaing is, "do it yourself". The top models gets the clothes and a digital camera and then the rest is all up to them..

The full campaign featuring by:

Carolyn Murphy shot by her daughter 

Miranda Kerr shot by Lily Aldridge,

 Arizona Muse, Joan Smalls and Candice Swanepoel, Sasha Pivovarova, Lily Aldridge, Abbey Lee Kershaw and Edita Vilkeviciute.

The top models sport the label’s autumn collection in locations varying from North Carolina and Montauk to New Zealand and New York City.