Absolut steps into fashion with Limited Edition Vodka
Absolut has released a new limited edition vodka "Absolut Mode Edition", inspired by the world of fashion. A new campaign called "Reflections of Fashion", shot by New York photographer Sharif Hamza, has been launched alongside it.
The campaign draws on Absolut’s fashion heritage during the early 1990′s it worked with several fashion designers such as Tom Ford and Versace and features supermodel Shannan Click. In recent years it has also collaborated with designers such as Stella McCartney and Jean Paul Gaultier.
The English fashion designerGareth Pugh creates a super glam limited edition for the collector Absolut Mode
The ABSOLUT VODKA instructed subversive British designer Gareth Pugh be inspired by the bold new venture of ABSOLUT, the ABSOLUT Mode, and create his own interpretation of the ABSOLUT personality.
The result is an impressive and unexpected additional element that represents the epitome of his work, the Absolut Gareth Pugh.
The only 75-liter bottles with a signature element of Gareth Pugh were found on the shelves of most exclusive points in Paris, London and Milan during the recent Fashion Weeks. In Greece there are already 2 of the famous bottles, which the public will have the opportunity to see up close at Absolut Mode events which will be organized in Athens and Thessaloniki
Thanks to VALUECOME and Zeta Tsakoumi
the ABSOLUTE MODE EDITION is now in my hands with the journal
LOVE #6 "Super Natural" A/W 2011, with the co-curated of Absolut Mode.
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| Chloe Moretz photographed by Mert Alas & Marcus Piggott for the cover of LOVE |
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