Sports TechnoLogy

Y-3 S/S 2013
Models Juliane Grüner, Guerrino Santulliana photographed by Pierre Debusschere and styled by Jay Massacret for Y-3 Spring/Summer 2013 Ad Campaign.
 "In 2013 adidas and Yohji Yamamoto celebrate ten years of Y-3, a collaboration based on seeming opposites combining adidas’ sports technology and Yohji Yamamoto’s style aesthetic. The communication campaign for Spring/Summer 2013 captures the essence of Y-3, led by photographer and director Pierre Debusschere, the campaign explores the partnership of the opposed – the transmission of ideas from the two worlds of Japan and Germany".

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